Founder's story

Two people,
one problem.

Two brothers, one dream, and a ridiculous amount left to figure out.

Rishit, co-founder
Devansh, co-founder
Rishit and Devansh

Rishit

I’ve always wanted to build something big. I just didn’t always know what that something was “crying emoji…haha”

I’ve had ideas that lasted three years, three months and, occasionally, three days. I’ve changed directions, started over, made mistakes and confidently told people, “I know exactly what I’m doing” when I absolutely did not. But one thing never changed…

“I wanted to build.”

Something of our own. Something people could connect with. Something that could grow far beyond us. That’s where RBRTH began.

What started as an idea slowly became a bigger vision: to build a brand around energy, ambition, health and the feeling of wanting more from yourself and from life.

I don’t want RBRTH to be just another brand people buy from. I want it to become a brand people belong to.

We’re young, we’re hungry, and we have a ridiculous amount left to figure out. But we’re going after something much bigger than a business. And I think that’s what makes this worth building.

Devansh

I’ve watched Rishit have a lot of ideas. Some were great. Some were…definitely ideas (he needs to stop)

But underneath all of them was the same thing: he genuinely wanted to build something that mattered.

When RBRTH started taking shape, I knew I wanted to be a part of it. Not just because he’s my brother, but because I believed in what we could build together.

RBRTH is bigger than a product or a category. It’s our attempt to create something that represents how we want to live: ambitious, curious, energetic and never too comfortable.

I’m probably the calmer one between us. Which is useful, because someone has to tell Rishit when an idea is completely insane. But I also know when to back him and say, “Let’s do it.” And that’s what we’re doing…

Building RBRTH, one crazy idea at a time.

Two Brothers,
One Dream

Two brothers. One dream. A lot of arguments.

RBRTH is probably the most ambitious thing we’ve ever done together. And it started with something very simple: we wanted to build something of our own.

Something our family could be proud of. Something we could look back at years from now and say, “We actually did that.” We don’t know exactly where RBRTH will go. But we know how we want to get there.

With ambition. With curiosity. With a willingness to start again when something doesn’t work. And, most importantly, together.

Being brothers is what brought us here. Being completely different is probably what keeps us going. We challenge each other. We annoy each other. We argue over things that probably don’t deserve an argument. But when it comes down to it, there’s always been one thing we never question:

“We have each other’s backs.”

And that’s what we want RBRTH to feel like. Not just a company. Not just a logo. But a community of people who are hungry for more. More from themselves. More from life. More from what they believe they can become.

We’re building RBRTH for that person… and maybe, somewhere along the way, for the younger versions of ourselves who just wanted to prove that a crazy idea could become something real.

This is our story. And honestly…

“This is just the Beginning”

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